Content management
See Chrvoje EngineeringStrategy, production, edit, publish, and the calendar that keeps it going. Long form and short form come off one pipeline, so a short is a by-product of the main edit rather than a second job. Built to compound — the tenth piece should be easier than the first, and if it is not, the system is wrong.
- Content strategy & channel operations
- Long-form and short-form production
- Template, template kit & shot grammar
- Scheduling, publishing, reporting


